Tarot card sales in markets have multiplied by seven in four years

According to them, since 2021, the sales of divination cards have multiplied by 6.7. Only in Ozon and Wildberries 2.8 million divination decks were sold last year, including tarot, oracles and metaphorical associative letters. In total, buyers spent approximately 1.7 billion rubles a year on divination devices.

On the subject: how to get to the top of Ozon’s search results

According to Moneyplace, especially book sales have increased to learn to guess and interpret letters. Last year the figure doubled and exceeded 317 thousand copies. The Russians spent 182 million rubles on manuals for self -taught tarotists, 80 million rubles more than in 2023.

According to Verified Market Reports, the world card market market, divination guides and applications dedicated to it is also growing: in 2023 it amounted to 1.3 billion dollars, and in 2031 it could reach 1.6 billion dollars. Cognitive Market Research consultant states that “in the context of a sedentary and stressful lifestyle, divination creates a positive mood.”

The Firefighter Editorial reported that in Russia the main public of divination devices are women between 25 and 44 years. “The research data shows great interest on the part of men between 20 and 24 years old, although we are skeptical about this segment,” the company added.

The director of the new edition of AST, Maria Vaneeva, told Forbes that the main buyers of divination cards are the people who take the deck for the first time. According to the expert, “they are simply interested in having the cards in their hand and trying to work with them.” Vaneeva clarified that not everyone becomes Tarot reader; Many guess luck for them and their friends.