Topics begin to show advertising, do you like it or not

Experience without advertising in Thread This is coming to an end. The goal began this Friday in Show advertising In its youngest social network, thus, initiating the process of monetizing the platform, which was born for competition X (Twitter) and with decentralized services such as Mastodon and Bluesky.

According to Mark Zuckerberg, the appearance of advertising in flows occurs as part of an “early and limited test”. What does it mean? Only advertisements about a small group of companies will initially be shown, and this will not be visible to all users around the world, but for a small group of accounts in the selected markets.

Adam Mosseri, head of Instagram, confirmed that, at least initially, sponsored content will appear Only in the United States and JapanNevertheless, the company’s goal is that they have wider coverage in the not too distant future.

“We know that there will be many comments on how we should consider advertising, and we are ensuring that they feel publications by what you will find relevant and interesting. We will carefully monitor this test before climbing it more widely, with the goal of transferring the topic advertising to a place where they are as interesting as organic content, ”the manager said.

Themes begin to show advertising in the United States and Japan

As explained by Menlo Park, Threads advertising will be shown in the form of images with connections between Feed publications. This content will be easily identified through the label Sponsored or SponsoredAnd I will have buttons for interaction, like any other post (I like, comment, exchange and the republic).

The format of advertisements in flows is very similar to the one used by X (Twitter) currently in their mobile applications, which, according to, is not a coincidence. The goal implies that the use of static images in advertising would only be for this initial test, so I would not surprise that the use of video is added in the future.

For advertisers who already use targeted advertising tools on Facebook and Instagram, there will be no serious changes. Those who already have current campaigns will be able to expand them on threads, only with the help of an advertising manager, explains the California company.

If you are wondering where the necessary information will be deleted to show you personalized advertising in flows, you can see the official list in the Instagram certificates section. This indicates the following:

“Part of your information is used to show you business advertising, which is interesting and relevant for you.
Here are some examples of information that can be used to show your advertising:

• Your activity in flows and Instagram. For example, you can see advertising depending on the people you follow and the publications that you like.
• The content of publications that you do or with which you interact in flows and Instagram.
• Your activity outside of targeted technologies
• Information provided by partners, for example, your email address.

The topics explain that this will allow users to view Why do they see certain advertisementsAnd also set up the level of their personalization. The social network today has more than 300 million active users per month, and it is likely that many people do not like the introduction of sponsored content. Let’s see what the public response is.