The participation of Russian brands in the markets reached 70%

Compared to 2023, the proportion of Russian products increased by 15 percentage points. In 2024, sales of Russian brands in the mass market category increased five times in annual terms. The demand for foreign brands for the same period doubled.

The trend was also noticed in Wildberries. In 2024, on the platform for the sale of Russian clothing and shoes, they doubled, and for some brands, the growth amounted to 580%. At the same time, the proportion of foreign brands decreased.

For Ozon, sales of Russian designers products during the first nine months of 2024 have more than duplicated compared to the same period last year. The market representative said that in 2024, Russian sellers and brands represented 35.8% of the fashion category.

According to the general director of Zenden, Alexander Sarychev, the “optimism of clothing retailers” after the departure of international brands played his role in the growth of sales of national brands. Companies bought significant volumes of goods, which were often sold by cost or loss, he explained.

According to the forecast of the Superior Manager, in 2025 the retailers will reduce the volume of shipments to the markets at the bottom of the “resonvilance” last year. Sarychev does not see prospects for a greater growth in sustainable sales in next year or two.

The number of new clothing industries in Russia began to decrease, Kommersant wrote with reference to the “contours” data. According to them, at the beginning of 2025, the increase amounted to 4.8% of the year, up to 36.9 thousand, against 7.6% in early 2024 and 6% in early 2023. Most of the time, individual entrepreneurs are dedicated to sewing Clothing in early 2025, almost 72% of the companies registered in this segment had a participation.