The largest Russian Internet platforms increased the payments of content manufacturers: Vkontakte up to 7.1 billion rubles, Yandex up to 1.7 billion rubles, up to 46 million rubles, Kommersant writes with reference to representatives of the platforms.
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The VK publication said the authors’ income, thanks to monetization tools during the year, increased by 28%. The VK donut donation service played a role in this, which allowed the authors of the content to win 1.4 billion rubles, which is almost double that in 2023. The number of authors who use VK Donut increased 1.7 times.
According to Yevgeny Bazhenov, the author of the Badcomedian channel, the initial profits on the platform are small, unless the blogger does not have a direct contract with VK. “Under the video there can be a million visits, but when you enter your personal account, it is clear that there are much less real views and advertising as well. It is impossible to verify this information, ”said the blogger.
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On the Nuum platform that belongs to MTS, the total income of the authors during the past year amounted to 46 million rubles. 320 thousand authors are registered on the platform, of which 2.5 thousand earn money through associations, and 5.3 thousand donations of the audience are received, it is deduced from the company’s data.
In 2024, the owners of the telegram channels won around 1.7 billion rubles using the Yandex advertising network. The number of partners has grown to 10 thousand, including channels with an audience of 1.5 thousand to 1.8 million subscribers. The advertising placed with the help of Rus is designed as a regular publication with an image and a link, its theme is selected by Yandex Neural Networks, and the publication is carried out by a special bot.
In addition, some 12 thousand musicians received direct financial support from Yandex Music students, and the service allocated more than 100 million rubles to double this amount, said Transmission Chief Alexander Sagalovich to the publication. The possibility of receiving donations from listeners has been available on the platform as of December 6, 2023.
In the Rutube accommodation video, which is part of Gazprom-Media Holding, the authors did not open data on monetization. The past fall, the company said it launched the Donatting function for bloggers and simplified the monetization system for the authors of the content.
Author:
Mikhail Zelenin
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
