VK launched a new monetization program for content authors

“The monthly payment for the participants will be 30 thousand rubles. The authors will obtain access to analysis tools, trend renders and Gaidam VK, and can also participate in special projects for the development of a personal brand and an increase in profits, ”said the press service.

They noticed there that, subject to all conditions, the program is designed for a year from the moment of the entrance. To participate, in addition to the specified threshold of the audience, you must “have your own style and experience in one of the declared issues, create original content in the format of publications and clips” and not win more than 100,000 rubles in other monetization programs of Vkontakte.

The Chief of Infoline Analytics, Mikhail Burmistrov, in an interview with Kommersant, estimated that the volume of the foundation of the original authors will exceed one billion rubles. “If we take into account the narrow funnel of the project, under which several thousand authors of the communities fall into theory, then the approximate annual volume of the fund can vary from 1 billion rubles to 1.5 billion rubles,” explained the expert .

At the end of January, VK said the authors’ income during the year increased by 28% thanks to monetization tools. The Donas VK donation service played a role in this, which allowed creators to win 1.4 billion rubles, almost double that in 2023.