Wink will begin to prove the placement of the blogger content

The Wink monetization program will work according to the income participation model: this is a payment scheme for Internet advertising, in which the advertiser shares part of the income with bloggers, in the online cinema. They pointed out that the authors may receive more than half of advertising income.

To attract bloggers, a separate landing is launched for a new service, where the authors can leave a request and then start negotiating with Wink. Until now, Landing is spreading between a narrow circle of creators, online cinema is discussing the association with dozens of bloggers.

The launch of the beta version of the updated service will take place until the end of the first quarter of 2025. How much work will last in this format, “it is difficult to say, possibly during the year,” Kommersant told Wink.

On the subject: “Second television” and producing programs: Why did Russian video services have an alternative to YouTube?

Volodkin states that the project should help online cinema strengthen cooperation with advertisers. “Everyone is ready to place advertising inside cinemas online, but we don’t have so much equipment, because when paying a subscription, the viewer expects to see content without advertising. The blogger content will not be a subscription, ”explained the general director of the service.

The beginning Kommersant said that the introduction of blogger’s content is not considered. In Kinopoisk and IVI, the newspaper refused to comment. The Premier and Okko did not respond to the request of the publication.

YouTube began to reduce speed in Russia in July. In Roskomnadzor, they explained the problems in the work of video accommodation with Google servers. In turn, the company said they were not involved in the failures.