Lamoda began cooperating with other markets. The first window of the online retail in Yandex Market, contains 40 thousand products of 300 brands. This was informed to RB.RU in the company’s press service.
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Among the brands of Lamoda Showcase: Nike, Adidas, New Balance, Calvin Klein, Levi’s, Moschino, Tommy Hilfiger, Vans, Puma, North Face, Under Armor, Versace Jeans Couture, H&M and others. In the future, it is planned to expand the range.
Cooperation will allow Lamoda to obtain an additional channel for distribution, and Yandex Market will expand the variety. “Connecting products from the Lamoda assortment is a great strategic step that will allow you The Yandex market.
Yandex Market is actively developing a fashion control, including the launch of its own brands. The past fall, the Yandex factory division introduced the first silenced clothing brand.
In September 2024, Lamoda began to deliver orders to Yandex market problems. According to Data Insight, according to the results of 2023, Lamoda occupied the 12th place in the ranking of the largest Russian lines.
Working with Yandex Market will allow Lamoda to create a complete window, avoiding the costs of market services, the fashion consulting group, Anna Lebsak-Klamans, he told Kommersant. At the same time, synergy with Yandex’s ecosystem can be beneficial for the retailer, he believes.
According to one of the interlocutors of the Kommersant newspaper in a fashion market, Lamoda can sell the remains of old collections through the market. Other experts believe that the retailer will focus on regular collection sales.
Author:
María Rudnitskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
