Russian franchises increased presence abroad

According to them, at the end of 2024, about 43% of Russian brands, including franchise systems, opened their institutions outside Russia by attracting local partners. A year earlier, this figure was 31%. Growth is associated with the active entry of national companies to international markets, analysts point out.

As showed a survey among franchise holders, 34% of entrepreneurs plan to enter the Uzbekistan, Belarus and Kazakhstan market. Approximately 9% of respondents expressed interest in commercial development in “friendly countries”: the EAU, Türkiye and China.

The expert Frashiza.ru Anna Rozhdestvenskaya said that most Russian franchisors seeking to develop business abroad choose countries that maintain strong economic relations with Russia. Among such states, he identified Belarus, Kazakhstan, Uzbekistan, Kyrguistan and Armenia.

Another 17% of respondents said they would consider the possibility of entering new foreign markets, provided that interested local partners are available.

Yuri Mikhailichenko, executive director of the Russian Franchise Association (RAF), emphasized that in countries where Russian entrepreneurs seek to obtain a support point, are more demanded by retail and food catering facilities, including small coffee shops.

The franchise is actively growing in Russia, Franshiza analysts discovered. In 2024, the sector billing increased by 17% compared to previous years, reaching 3.72 billion rubles. The number of current franchises increased by 12%, ascending to 3.9 thousand.

Previously, Avito calculated that in 2024 the demand for franchise acquisition in Russia grew 26% year for the year. At the same time, interest in the business ended last year fell by 9% in annual terms. The company is associated with a decrease in loans availability: the purchase of a franchise, as a general rule, implies less investment than a custom -made business.

/ Photodoma