The growth of the messaging service market was slowed down

The growth rate has slowed down in almost all regions. In Moscow, the volume of messaging services to the population grew by 34.7%, to 31.4 billion rubles, a year earlier, an increase amounted to 87.6%. In St. Petersburg, the market was completely reduced by 7%, 939 million rubles, and in the year before the last, it doubled.

Why did the market decelerate? The experts interviewed by the publication explained the deceleration of the desire to save consumers. The indexation of salaries does not have time for the increase in the price of goods and services, explained Maria Martynova, deputy executive director of Courier Service Express. Messaging services also increased, even due to the growth of salaries to delivery due to their deficiency, adds the expert.

Hybrid model. Consumers are trying to choose part of orders on issues, whose number constantly increases in large cities, said Boxberry commercial director Alexei Bezhedkin. According to the head of the Andex Delivery delivery and delivery instructions, Ivan Ishutkin, recently, consumers choose hybrid delivery when the request first reaches the emission point, and then the messenger takes it to the house.

• The middle salaries of the Post Office in Russia in January-November 2024 increased by 15%, to 115 thousand rubles per month. As a result, postal gains turned out to be higher than those of doctors (88.4 thousand rubles), teachers (47 thousand rubles) and some IT specialists (data analysts receive 114.2 thousand rubles), the HH study. Ru and peppered.