Samsung increased marketing activity in Russia by 30%

According to Telecomdaily, in January-February, Samsung’s advertising number in Russia increased by 30% compared to the same period of the previous year, and compared to November-December for 10%. According to Denis Kuskov, general director of Telecom Daily, Samsung leads through the MTS operator, “investing in the promotion of its devices.”

The MTS refused to comment. Samsung did not answer the question of increasing advertising expenses, emphasizing that you deliver Russia, they were still suspended, the decision was not made about their renewal.

Why is this Samsung? According to the newspaper source among the large electronics suppliers, the South Korean company promotes its products through members of the CEI countries, including discounts for buyers, compensate for fees and expand the exchange program. “Samsung has growth prospects in Russia, is known among buyers, goods are delivered and, at the expense of price promoters, sales growth is observed in the last quarters,” said a source among foreign manufacturers of smartphones to the publication.

• As Kommersant wrote, foreign brands left Russia began to resume advertising activity in the internal market last spring, but Samsung began to do this only now. The advertising number Acer, Xiaomi and Honor in 2025 did not change in the Russian market, said Kuskov.
• The messages about the return of the companies that have gone from the Russian market began to appear after the negotiations between Russia and the United States, which took place on February 18 in Riyadh. The Renhap agency wrote that the Samsung, LG, Hyundai of South Korea monitored the sanctions policy and can return in case of favorable development of the situation. Hyundai is also considering the purchase option of its old plant in St. Petersburg.