The Law on the Prohibition of the Use of Foreign Words in the names of the points of sale will affect more than 50% of the coffees and beauty salons in Moscow, discovered analysts of the 4D Communication Agency. The study is available to RB.ru.
Author:
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According to analysts, foreign names are more popular in the beauty segment (59.2%) and the restaurant industry (54%). Less frequently, foreign words in names are used by hotels (37%), residential complexes (28.6%) and shopping centers (6.5%). In the course of the study, analysts analyzed the commercial facilities of Moscow of the cartographic service of 1000 Top -000 “2gis”.
Consequences for business. According to the 4D Chief Natalia Belova, companies can leave foreign names without changes if they are registered in Rappa. “However, it is important to pay attention to the composition of the registered trademark. For example, a Nord hotel is written on the hotel signal. If both words are registered in Rappa, nothing must be done. If the registered trademark only includes the name of the Nord, the sign must be replaced by the Nord Hotel, ”said Belova.
If business owners have not registered a registered trademark, they must do this or completely rusify the name. It is also necessary to replace all advertising and information materials for public use, said Director General 4D.
How much does russification cost? In 4D, it was estimated that the main costs will be replaced to advertising and information materials: the cost of manufacturing a printing set can start between 100-150 thousand rubles and will depend on the size of the business and the amount of materials. If you have to change the sign on the facade, it will be necessary to agree on the procedure in the Moscow Architecture and Urban Planning Committee (it has been registered in Rappaent for about two months (approximately 10-12 months).
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At the beginning of February, the State Duma approved in the first reading of a bill, which prohibits the use of words and English in the signs and windows of the points of sale. The main task of the initiative is to “protect the Russian language,” says the explanatory note. The amendments to the second parliamentarians must occur until February 25.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
