In the Russian Tiktok office, the general director was replaced

The appointment was recorded in the Registry of Unified Legal Entities of the State on February 26. Former General Director Sergei Sokolov, who headed the company from education in 2020, continued working as Statelit director of the Moscow office by Bytedance (owner Tiktok), the data on his page on LinkedIn.

RB.RU sent a request to the Tiktok press service in Russia.

Tiktok Rus LLC belongs directly to Singaporesky Tiktok. Less than 0.1% is owned by Tiktok’s information recorded in the United Kingdom. In 2023, the income of the Russian legal entity fell by 71%, up to 681 million rubles, a net loss reached 426 million rubles, against a net gain of 530 million rubles in 2022. According to the contour.

In March 2022, Tiktok suspended work in Russia due to the law to discredit the Russian army. The platform stopped the monetization of the authors of Russia, including the placement of advertising addressed to the country. In addition, the social network prohibited users in Russia, publish videos and make direct transmissions.

On January 19, 2025, a law entered into force in the United States, which prohibited Tiktok’s work in the country for reasons of national security. A day later, the president of the United States, Donald Trump, signed a decree that postponed the introduction of restrictions for 75 days. The manager of AD2X VITALY HERCU informed Comnets.ru that the resumption of a Tiktok monetization in Russia is possible only if Tiktok leaves the United States.

The director of the Association of Professional Users of Social Security and Messengeries, Vladimir Zykov, told RB.ru that the personnel permutations that occurred may be associated with Tiktok’s work strategy in Russia. “The change of general director may be due to the fact that the former head of the company concentrated his forces at work in GR, and the company needed the company,” said the expert.

According to Zykov, Tiktok probably continues to follow the situation and possibly develop a strategy for the future. The expert assumes that the company is now in the process of adapting to new conditions and finding the optimal strategy to work in the Russian market.

In his opinion, Tiktok left Russia “under a formal pretext” of the false law, although the true reason is a military operation in Ukraine. “Therefore, they are not such traitors in the eyes [российской] Authorities, like other companies. They did not support Ukraine in Russia and did not hit the door out loud. Therefore, it will be easier for them to return, ”believes the expert.

Zykov adds that the Russian companies that managed to make their analogues and actively began to increase the audience will not be happy to return to Tiktok. This applies, for example, Vkontakte, whose VK clips are the most powerful anologists of the Russians, believes the expert.

“From the point of view of the replacement of the importation and support of the Russian developments, now Tiktok will now be a wrong step, and from the point of view of the users, the event will be perceived as cheerful. There is a power to think and there is something to weigh. Tiktok now has an overlap on the issue of return, ”Zykov explained.

The director of Ancor recruitment, Yevgeny Shlomina, explained to RB.ru that the appointment of a specialist in human resources for the position of general director can say that the company has good growth prospects and management is ready to promote talented specialists for high positions.