At the end of 2025, half of the new brands in Russia will be European

This trend was confirmed by the newspaper in the company of IBC Real Estate: its analysts calculated that in 2025 seven new European brands will open in Russia, its number increased by 13 pp, to 43% of the total discoveries. It is not revealed what exactly the brands open in Russia.

Core.XP clarified that 25 foreign retailers will appear in Russia in 2025, of which 79% work in a fashion segment, 14% trade in appliances and electronic products, 7% of cosmetic products and cosmetic products.

Difficulties upon arrival. The return of foreign companies to the Russian market is complicated by a shortage of high quality space in shopping centers, Irina Tarkova, director of the Nikoliers consulting company, told the newspaper. It is unlikely that this problem is solved in the near future, since the volume of contributions from large retail facilities remains minimal throughout Russia, he added.

New conditions. According to the head of the Research Department and IBC Real Estate, Ekaterina Nogai, the proportion of free space in national shopping centers approached the dopandemium and amounts to 8%, decreasing per year by 4 pp. At the same time, Russians are increasingly popular by national manufacturers, and are ready to buy foreign brand products only if a high quality and flexible prices policy, he said.

• The vice president of the Union of Shopping Centers, Pavel Lyulin, reported that the Spanish Inditex (Zara, Bershka and Brands Pull & Bear) is negotiating to return to the Russian market. The media reported a possible resumption of activities in Russia H&M, Uniqlo, Starbucks and Coca-Cola Company. Later, Inditex said they did not comment on a possible return, and H&M emphasized that they have no plans to restore Russian businesses.
• In 2025, in the regions of Russia, half of the shopping centers can open that in 2024, the study of the NF group showed. In total, this year it is planned to introduce 13 objects with a total area of ​​254 thousand square meters. m. Experts, in particular, connected the reduction of construction with a high key rate of the Central Bank.