In total, 810 thousand tablets were sold in the amount of 16.1 billion rubles from January to March, which is much more than the same period last year. The average cost of the tablet was 19.8 thousand rubles, which was 2% lower than 2024.
Tablets continue to maintain their popularity with universality and ease of use. They are chosen for work, work, entertainment and communication. Among the new trends, there is an increase in interest in models with large screens, good autonomy and the ability to connect the keyboard. In the first quarter of 2025, affordable and reliable models with LTE support were particularly demanded.
With natural terms, Huawei, Samsung and Redmi lead the same. Huawei offers a wide range of devices from budget to flagship models such as Matepad Pro. Samsung has a popularity thanks to an existing line thanks to Galaxy Tabu, including the A9 Plus model. Redmi is distinguished by the optimal ratio of price and features and Redmi Pad SE Tablet has become one of the best sales models.
Monetally, three leaders were Huawei, Apple and Samsung. Apple continues to occupy an important market share thanks to the iPad line, iPad 10.9 and iPad Air 11 (2024) are particularly popular.
Source: Ferra
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