The company sees this as an important step to increase productivity: AI fulfills routine tasks and helps employees find the necessary information quickly.
Digital colleagues were created by the Denmark company Manifold AI. These include brand expert Kandikay, Analyst Athena, Prometheus Sales Assistant Sommelier Muller, Beer for Meals and Ella Trade Specialist.
At first they worked without names and pictures, but each “employee” added a photo, changing their appearance and chatting with people through e -mail. According to Marketing Director Mikala SvenE, the participation of employees increased four times after the emergence of images.
The company claims that personnel perceive innovation in a positive way. Employees use AI in daily work: for example, analyst Karin Jorgensen interacts with Athena, which helps him to reports and examination of the low -unforgettable beer market. This reduced the number of letters and accelerated access to the requested information.
Source: Ferra
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