Country Areas (CCTLD) Historically used to achieve relevant results in certain countries, but now Google is based on geographical location. For example, the user in India, which entered Google.com, will see the results adapted for the region. The company emphasizes that changes only affect the functionality of the search or the address of the browser without affecting the compliance of local laws.
Since the support of many fields is not cheap, this step may be associated with the optimization of expenses. Google guarantees that users will not notice the search difference. However, some experts argue that the merger of domain names will simplify the management of the company’s infrastructure against the background of antitröst research in the United States and Europe.
Source: Ferra
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