Yahoo wants to buy Chrome if Google needs to sell

Yahoo, a direct rival from Google, showed interest in buying Chrome. Brian Provost, General Manager of Yahoo Search, said that the company is willing to negotiate as a way to reduce the monopoly of the Mountain View giant.

Information appeared during the statement of the ruler in the Forensic Dispute between the United States Department (Doj) and Google. The court discusses which measures should be taken to recover its competitiveness in the online search industry, where Google is classified as a monopolyist.

One of the alternatives on the agenda is exactly the sale of the chrome browser. Openai, the owner of Chatgpt, stated that he was already interested in buying; Now it was time to declare that Yahoo also looked at the practice.

According to the provost, Approximately 60% of the calls are made through scanners, many are directly in the address bar. – Chrome is called “omnibox”. Considering this behavior model, Yahoo develops its own browser, but at the same time, it also evaluates the already consolidated solution.

Developing a browser from scratch to the prototyping phase will take six to nine months. Buying a ready -made browser will significantly accelerate this process by eliminating design, development and test steps – tasks that usually require years and still do not guarantee success.

What is Chrome’s cost?

For provost, Chrome, “Undoubtedly the most important strategic player on the web”. He believes that Yahoo’s market share can jump from 3% to two steps with the purchase of the browser.

However, buying Google Chrome will require an investment of one billion dollars. Yahoo alone would not have enough source for this process, but its controller Apollo Global Management can make it possible to purchase.

The only obstacle is the history of Apollo, another browser: Classic Netscape. The application was of great importance in the 1990s, but in the early 2000s, it was overshadowed by Internet Explorer, a local Windows browser – a strategy – a strategy – Microsoft also directs the company to encounter an antitröst process.It is similar to Google’s current situation.

The result can still take a long time

Regardless of the results of the judicial dispute between Doj and Google, The result is likely to last for years.. Cases of this size are often dragged to courts and affect the market even before a final decision.

Recently, Google has returned to the proposal to eliminate third -party cookies in Chrome. The company still aims to make navigation more intimate and special, but Suggested solutions have been criticized for sacrificing competitiveness in the digital advertising sector..

. The judicial decision is planned in September 2025However, Google may appeal to expand the process further.

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