This “cookies” caused digital panic in Spain and Mexico

In Instagram and panic, there were enough Mexicans on social networks for thousands of Mexicans. And no … it was not an announcement of a natural disaster, nor the death of a beloved famous character, or who reduces the minimum salary, rather it was a classic Oreo cookie.

The fact is that the brand raised a post where he said goodbye to Mexico, implying that the famous snack would not spread.

Oreo says goodbye to Mexico

The truth is that social networks began to be burned with an announcement of the possible output of Oreo, a true snowy coma from the only opportunity to be unharmed with a classic cream in the middle.

Something like this happened in Spain some time ago, with a traveled warning.

However, all this was a marketing strategy, because there was little time for Oreo will announce rewriting your productBut with the updated version both in the image and in the ingredients, because they guarantee that This has more cocoa than its predecessorField

See this post on Instagram

Publication separated by Oreo (@reo_es)

Triumph of digital marketing

The truth is that the digital trick advanced on Instagram, the result, since the problem quickly became viral in various Mexican media and ceased to show the brand’s strength and participation in the popular imaginary Mexican imagination.

This was well used by the agencies standing behind the halo, who know the dependence of the Spanish American public for traditional cookies, which had to be sought later, was a shocking message that could be a little rude, and what could be better to kill the product in order to really give meaning to the brand power.

The spark that was absent is that organically users began to virize the news, comment, shoot their disappointment and generate an avalanche of posts.

Finally, sweet expectation will determine whether the target of moving Oreo cookies will be achieved in a Mexican society.