It is not true that AI kills your favorite websites, says Google

A Review of AI from Google They have become very popular since its implementation. The resume with AIs appears in the upper part of the results of their search engine and extract information from different sources, which, according to the visible, lose their relevance and flow of visits. Nevertheless, Mountin -Eve claims that This is wrongField

The Google’s official blog went to refute recent messages, which states that the adoption of instruments such as an overview of artificial intelligence destroys the website, The murder of traffic to a large number of sites and destroys their economic meansField

According to Liz Raid, the head of Google Search, the volume of organic clicks from his search engine on websites remained stable at the level of the year. It also claims that the average “high -quality clicks” have increased and there is an increase compared to the previous year.

The executive director believes that this is enough to deny the arguments that claim that Google AI and other similar tools are levied on independent websites, forcing them to lose their visits, because more and more users make up the resumes created with AI and stop visiting their trusting portals.

“These data contrast with the reports of the third parties, which imply a improperly sharp decrease in added traffic, often based on defective methodologies, isolated examples or traffic changes that occurred before the implementation of AI functions in the search engine,” said the raid.

Google believes that its artificial intelligence does not destroy the Internet

Google’s answer appears after A few critical voices will rise Against the new model based on artificial intelligence. The strategy that has changed the work of the most important web -search system in the world. In June, Matthew Prince, CEO of Cloudflare, said that the resume created with AI was changing the panorama and causing uncertainty in digital publications.

“People trusted AI over the past six months, which means that they do not read original content. The future on the Internet will be more and more like AI; […] People will read the resume of content, not the original content, ”he emphasized.

In the same month of June in the message Wall Street Journal He placed AI’s reviews of Google. According to the aforementioned publication, generative artificial intelligence redefined the method of using the Internet with obvious damage to news sites. According to the aforementioned environment, organic traffic generated by the web -Poisk experienced important falls. A situation that even affects the heavyweight of the sector as New York TimesIN Business -InterderIN Huffpost And The Washington PostField

To this, a recent report on the research center was added in the United States. He supports this Google users are less likely to press the link if their search offers a summary of artificial intelligenceField

The aforementioned investigation showed that only 1 % of users who saw the Substitution of AI entered one of the links included in it, and that only 8 % of users were looking for a traditional link when the results of artificial intelligence showed on the results page. On the contrary, 15 % of the analyzed people affected links if the results did not have an automatic synthesis generated AI. While more users completed their search session after reading the AI review compared to those who did not have this characteristic.

Discussion of the influence of AI on online traffic

However, Google is trying to reduce the foam to this issue. Although the company considers this to be true that users can be satisfied with the AI summary when they are looking for a short or accurate answer, The same thing happens when it comes to any topic on which they prefer to investigate more depthsIn addition to the field, the levels of the mauntin -ve believe that changes in the levels of movement can be associated with other problems. For example, new tastes or customs among the public.

“While the general traffic on websites is relatively stable, the Internet is extensive, and user trends translate traffic to different sites, which leads to a decrease in traffic to some sites and increasing traffic for others. People are looking more and more on sites with forums, videos, podcasts and publications, where they can listen to authentic and promising. Or a deep analysis of the first person.

Liz Raid, head of the Google search engine

From Google, they note that your search engine continues to send billions of daily clicks to other websites. And the company claims that although technological transitions show changes, they are also a source of new opportunities.