The company’s analysts explain the fact that discounts on new devices become larger – up to an average of 20 thousand rubles, which is a quarter higher than the previous year.
Most of the time, the trades Russian select Samsung smartphones-81% of purchases of the sale. In the second place, Apple (9%) in the third Xiaomi (5%). The most popular device was the Samsung Galaxy S25 ultra model: its share between all purchases reached 35%. The average purchasing amount has almost doubled and was 55.5 thousand rubles.
Samsung (43%of all devices), then Xiaomi (22%) and Apple (14%) are directed between phones.
The biggest activity of customers is noted in the regions. Most transactions have grown in the Siberian Federal region – more than 10 per year. Sales in the Far East (+611%), Volga region (+339%) and urals (+228%) have increased to a great extent.
Source: Ferra
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