Oura is one of the leaders of the smart ring market that sells more than 2.5 million devices worldwide. Ultrahuman and Ringconn offered an alternative to lower prices and other designs.
Critics said ITC actually cleans the Oura market in the United States. In the near future, the choice of smart ring for American buyers will decrease and the company will be able to lead the other players trying to capture it.
Source: Ferra

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