The main results of the study:
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Chatgpt On average, it recommends 2.37 brands for a request.
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Google AI Overview It offers almost twice as much – 6 brands.
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Google AI mode 1.59 brand is limited.
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CATGPT does not mention brands in 43.4% of casesGoogle’s general gaze does this in only 9.1% of cases.
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Disputes are noticed especially on important issues: Medicine (68.5%), education (62.1%) and finance (57.9%).
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There is a difference in the information presentation. Chatgpt searches less brands and does not give almost resources (average 0.73 connections). Google, on the contrary, gives much more quotes and explanations: in AI mode – more than 14 connections with an average number of 6 brands.
If you want to make a balanced purchase, it is better to check the clues in several AI assisterments at the same time.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
