Samsung’s share for comparison was only 20%, which was almost three times less. The situation changed significantly last year. In 2024, Samsung was leading 45% of the market and Huawei was satisfied with 24%.
The turning point was the expansion of the Chinese brand line: a more affordable Nova Flip, a more than $ 750 worth more than $ 4000 from Ultra player Mate XT Ultimate.
Samsung is much more modest: Galaxy Z Fold 7, Z Flip 7 and Z Flip 7 FE’s budget version. Meanwhile, the Chinese company covers all price segments, which allowed it to rapidly increase sales.
The success in the domestic market is particularly noticeable: the penetration of folding devices in China has reached 3.2%and in North America – only 1.2%. Experts, Huawei’nin success in the success of the model, he says.
Source: Ferra
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