Complaints from millions of people — and the Kardashian family — about how Instagram now displays content weren’t enough to backtrack on the company, which recently confirmed it would continue to prioritize videos over photos in the feed. Mark Zuckerberg, in essence, wants to make Instagram and Facebook two social networks even less user-friendly. Meta’s CEO assured in a message to investors following the presentation of results corresponding to the second quarter of 2022 that both platforms will start using artificial intelligence to show even more content from accounts that a person is not following.
Currently, as Zuckerberg himself clarifies, 15% of the content a user sees on their Facebook feed comes from accounts recommended by the platform’s algorithm. This figure is also slightly higher on Instagram. That is, most of the messages that appear on the main page belong to accounts that a person does not follow, but, based on interaction with their subscribers, they may be of interest. However, this figure does not seem to be enough for the Meta. The company’s goal is to double that amount. This will therefore make 30% of the content displayed on the page is from featured accounts, but which the user does not follow.
Meta, in particular, will use its artificial intelligence systems (Meta AI) to display additional content that will appear in the user’s feed. This will be implemented at the latest at the end of 2023. “Social media is moving from the people and accounts you follow to AI increasingly recommending content you find interesting on Facebook and Instagram, even if you don’t follow those creators,” he confirmed. .
Facebook and Instagram want to be like TikTok, and not just in features
There is no doubt that Meta’s goal is to make Facebook and Instagram practically a copy of TikTok. Not only in features, but also in the way content is displayed. The feed of the social network developed by ByteDance is actually full of content created by accounts that the user is not following.
Meta to counter TikTok in this regard, argues that the AI responsible for recommending content on Facebook and Instagram will not stick to a single format. —Remember, TikTok only shows videos—. In addition to videos, they will also display content based on static posts or even public links from users. “In that sense, I think what we’re doing is going to be pretty unique. I don’t think people want to be limited to one format,” Zuckerberg said.
Meanwhile, Instagram is facing complaints from millions of users who They attack the company and its desire to look like TikTok. Adam Mosseri, head of the social network, recently responded to criticism by saying that the service will not only continue its commitment to video. In fact, it will enhance it. Therefore, it is expected that most of the additional content that Meta wants to add to the platform will be videos (rollers) from accounts that the user does not follow.
Source: Hiper Textual
