In the past week, kwai In Brazil, it has officially launched a new feature that allows users to create so-called “mininovelas” on the platform. Lasts up to two minutes TeleKwai According to the company, it aims to “strengthen the amateur and semi-professional production of Brazilian dramaturgy.”
In practice, content with this format is divided into genres such as humor, comedy or romance. Productions almost always follow the same script, and many bring the famous plot that teaches moral lessons to users.
Recently, mini-novels with plot twists and surprises befitting Mexican soap operas have gone viral on the Internet. One user on Twitter said, “Staging videos of my new passion Kwai: Globo-level acting and very lifelike subjects. Pure entertainment water.” Check out:
The last speech made me love wars ????????????????????? pic.twitter.com/zUmQtWwJDR
— ???? serious citizen? (I don’t save) 19 April 2022
They put “YOU DECIDE” on Kwai’s soap operas ???? pic.twitter.com/anyp7q8KRq
— Erlan Jesus (@ErlanJesus7) 14 April 2022
Played better than Excited Lady Gaga pic.twitter.com/9GQ60G4ydP
– Soft Vegan (@soft_vegan) April 6, 2022
M. Night Shyamalan started making videos for Kwai pic.twitter.com/jn4Mu6Ph2B
— Zeca reca #Top1LatinoAmerica (@SnyderCareca) 19 April 2022
heavy investment
The company expects to increase its participation in the Brazilian market. “This is new
for entertainment, to consume dramaturgy in short format. We have people just starting out in the world of audiovisual creation and looking for a space to promote their content, as well as professionals who already have experience but are looking for an innovative format that is adapted to new trends,” says Wladimir Winter, senior director of content at Kwai, Brazil.
The project came to Brazil with the support of 20 content agencies that manage 180 accounts on the platform and produce around 4,500 videos per month, according to the social network. The focus on format is so great that Kwai has even adopted special tools to facilitate the production and distribution of mini-novels, such as the sequential release of videos.
Will Kwai’s initiative help the company compete against TikTok?
Source: Tec Mundo
