Apple VP of Advertising Platforms Todd Terezi wants to boost annual ad revenue to “double digits,” according to a Bloomberg Power On mailing list.
Apple now earns $4 billion a year from advertising. To achieve Terezi’s results, she needs to triple her income.
Therefore, the company adds ads to standard iPhone apps. Apple has already protested against paid ads in the state administration Cards. Also, ads can appear on the main pages in applications Books & Podcasts.
The number of ads in the App Store has also increased. iOS 16 has new blocks that allow you to disable in-tab ads today and in other applications. [Bloomberg]
Source: Iphones RU
