The growth of the market for the delivery of ready-made rations and kitchen kits in the first half of 2022 slowed to 17%, sales exceeded 9 billion rubles, according to InfoLine data held by RB.RU.
By the end of 2021, the market grew by almost 1.5 times and exceeded 16 billion rubles.
The slowdown in growth is associated with limited opportunities for promotion due to the reduction in marketing costs, a decrease in the real income of the population and the transition of buyers to a model of “thrifty” behavior, say analysts at Infoline.
At the same time, the development of alternative sales models (first of all, sales to FMCG retail chains and online stores) was suspended, and several trial projects were restricted due to insufficient demand.
Ranking of the biggest players in the first half of 2022:
- Performance Group (Performance Food, Level Kitchen, My Food, Chef at home brands): market share – 31.9%. Turnover in the first half of the year grew by 14% year-on-year to RUB 2.9 billion. The number of orders increased by 17% to 403,000, while the average bill decreased by 3% to 7,200 rubles.
- Grow Food: market share – 20.2%. Turnover increased by 11% to 1.8 billion rubles, the number of orders increased by 6%. to 347.9 thousand The average check for the year increased to 5.3 thousand rubles.
- Chefmarket: market share – 7.7%. In the first half of 2022, sales growth was 16% – turnover exceeded 700 million rubles.
- Elementaree: 4% market share. Data on billing, the number of orders and the average bill are not given.
The remaining 36.2% of the market falls to other players.