This twitter announced Earth Day this Friday (22), when ads denying the reality of climate change will not be allowed.
The announcement comes at a time when the social network is trying to defend itself against an attack. unwanted purchase from billionaire Elon Muskbelieves that users should be able to express what they want on the platform.
“Misleading ads on Twitter that go against the scientific consensus on climate change are prohibited under our inappropriate content policy,” Casey Junod, the company’s global sustainability manager, said via her official blog.
“We believe that climate change denial should not make money on Twitter and that this dishonest advertisement should not distract from the important debate about the climate crisis,” he added.
Last year, Twitter rolled out a themed feature that helps users find conversations about climate change and implemented “trusted and authoritative” information centers on its hot topics list, including the science behind climate change.
“We realize that misleading climate information can undermine efforts to protect the planet,” Junod said. Said. “Now more than ever, meaningful climate action by all of us is crucial.”
As tempting as it may be to tap into Musk’s fortune, Twitter doesn’t want to be ruled by the mogul who is known for getting straight to the point without weighing the consequences too much.
The platform took steps to prevent Musk from taking control of all of Twitter’s shares, as concerns about the direction he could give to the company’s management outweighed the reward offered.
Earlier in April, Musk made an unsolicited $43 billion bid to buy the social network, claiming he wanted to give users more freedom of expression.
Musk argues that the sensitive content in the profiles of famous personalities such as former US President Donald Trump, who was banned from the platform after the attack on the Capitol by his supporters, who rejected the presidential election results, is not moderated. 2020 elections
But Musk’s campaign has also raised concerns among tech and free speech experts. They point to Musk’s unpredictable statements and a history of criticism that contradicts his stated goals.
Source: Exame
