The SberMarket advertising platform has launched the Open Data resource, which summarizes data on user behavior within product categories. The launch of RB.RU was announced in the press service of the service.
Anyone can become familiar with the information, including researchers, sociologists, and data journalists.
You can filter the data by shipping region and user demographics (six age groups available).
Open Data allows you to know the most popular product categories for the selected audience segment, the most frequent search queries, the average number of items in the basket, the frequency of purchases in each customer segment.
The data will help brands communicate with users on the SberMarket platform and conduct effective advertising campaigns, the company believes.
Author:
anastasia mariana
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
