Anyone who follows the automotive world knows how an important player like China in recent years. From a country recognized almost exclusively for shamelessly copying established models in the industry, to heavyweight with established brands that are slowly landing in Europe.
The evolution was radical and the story behind it is quite interesting, he said. Frank Stevensonfamous designer in the automotive world, on his YouTube channel:
He points out that while it may seem the other way around, the Chinese didn’t actually favor replicas of other well-known cars, but that their industry simply didn’t offer them anything else.
There was a major identity crisis at the design level, but all the brands were doing the same thing, some got lucky and sold well, but many faded into the background and ended up going bankrupt.
Stephenson points to Chery A3 Sedan 2008, designed by Pininfarina, was a turning point in this field, as it was the first carrier of the original image and had a significant impact on sales, which served as a trend change in the industry.
Since then, the great Chinese automakers have begun to gain a foothold through their own designs, in many cases even hiring well-known designers who worked for European brands, as happened in hongqi or BYD.
And not only that, a tangible improvement in the aesthetic aspect was accompanied by a significant improvement in terms of engineering, helped by the advent of electric vehicles, when Chinese manufacturers do not start with such a big disadvantage as they do. made in internal combustion vehicles.
This article was originally published on Autobild ES.
Source: Computer Hoy
