this Netflix Completed 25 years your presence Last week, he released a special video that quickly recaps his story. However, there are many details that have been overlooked on this path. Promotion. as deadline According to reviews, the platform may have a roster of strong competitors these days, but it’s been in the market alone for over a decade.
HE streaming The movie “Tu Dun” transformed the media and entertainment industry, changing the way we consume movies, TV shows, documentaries and even games on a daily basis. In this post, we’ll remember much of Netflix’s history by highlighting key moments in its evolution.
Founding of Netflix
Netflix company founded August 29, 1997 per reed hastings and Marc Randolph. The former was the CEO of a software company called Pure Atria and bought Integrity QA, co-founder of the latter. However, Pure Atria was sold during the “1990s boom” and while still in the office Randolph invest in a new one start.
Legends say that Hastings was fined $40 for returning the film late. Apollo 13 “What if there were no late fees?” on Blockbuster, the world’s largest rental chain. she wondered. But Marc Randolph confirms that the real story involved a lot of “brainstorming” until a project on renting disc movies was developed.
Netflix’s first office was in a former bank branch in an office park in Scotts Valley and later moved to Santa Clara County. Widespread Initial investment of USD 1.9 millionThe company has hired a dozen people to “operate” courier delivery and returns, and DVD rental services.
Focus in the first six months build an e-commerce site facilitating the sale and rental of DVDs, which will become the core of the company in the future.
Netflix’s First Steps
In the first tests, Marc and Reed sent media to themselves. VHS tapes were too fragile to ship, and DVDs were still new to the market, but the latter turned out to be the best option.
This is solved and the online platform is running, Netflix services officially launched on April 14, 1998. Netflix was the first online DVD rental and sales portal with less than 1,000 titles available. And the first 150 orders came in at the same time, crashing the company’s servers.
Netflix by subscription
The first year of operations was tough for Netflix. The costs were high and he almost sold to amazon at one point. However, the founders believed in their work and in 1999 your first subscription plan. The customer paid a monthly fee and three movies at once in red envelopes. Also a free trialAwarded when inviting a friend to the platform via a code. “Can we let them keep the DVDs? Can they keep them for as long as they want? And when they want another one, we’ll send it back and replace it. There will be no deadlines or late fees,” Randolph explained.
added innovation space to create list of favorite movies, recommendation engine and community generated by your website attracted nearly 200,000 subscribers. After going public in 2002 and starting the public offering of Nasdaq shares, the company grew rapidly. 1 million signatures in 2003The year Marc Randolph left the company.
Then on Netflix Implemented the profiles system on your website. This way, every family member can access their favorite movies and TV shows using a single account.
Silicon Valley investors also pumped $100 million into the startup, and Hastings hired key executives as Netflix grew. This includes Ted Sarandoswill be head of content and co-CEO in the future.
Another intriguing point of the story is that Netflix was almost sold again for $50 million before it exploded. This time the negotiation was with Turkey. blockbuster, who rejected the deal (happily).
Coming of the flow
HE service streamingthat is, watching movies completely remotely (without waiting for mail) became available on Netflix in 2007. At that time, the innovation only worked on computers with Internet Explorer and had a time limit. streaming free according to each customer’s subscription plans.
Through partnerships, the company has expanded its service to other electronics such as video games, Blu-ray devices, TV set-top boxes, Smart TVs and smartphones. Netflix reached Canada, Latin America, the Caribbean, Ireland, the United Kingdom, the Nordics, Austria, Belgium, France, Germany, Luxembourg, and Switzerland in the following years. Over 50 million subscribers in 2014 – Arrival in Brazil took place in 2011.
For reasons of curiosity, first “Netflix Original” content it was stand up “Bill Burr: You Are All The Same“ was launched in 2012. Currently, investing in original content is the main focus of the platform, with exclusives being aired and canceled quite frequently.
Currently, Netflix is available in 190 countries and offers streaming in over 30 languages. He announced his brand in 2021. 200 million signatures All around the world. But the company is going through a crisis and first time user lost in 2022.
Source: Tec Mundo
