Sure, there are Chinese brands that announce the best gadgets every few months, but that’s another story.

Have you ever wondered why this happens? Why do IT giants introduce new flagships every year when the technological infrastructure is not developing that fast? Our colleagues at CNET decided to answer this question.

According to them, this is due to the banal desire of companies to obtain additional benefits. For example, modern high-end smartphones are much more expensive than before. While this should push potential buyers back, companies find a way to influence their opinion.

Trite talks about the breakthrough path that a particular model’s camera takes each year compared to last year’s counterpart. Journalists also noted that the release of a new device each year allows vendors to offer updated devices in case the old device fails.

CNET also announced the same Apple’s love for making fall rollouts of smartphones. The thing is, in this scenario, the devices come out pretty close to the Christmas season. And this is when people spend a lot of money on gifts for themselves and their loved ones.

Source: Ferra

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