VKontakte announced large-scale updates. The social network introduced a new community design, an improved recommendation system, and new content monetization tools.
The social network presented news at a special Content Day event.
New Community Design
Authors will be able to customize the appearance of the public. In the content “showcase”, audiences with different orientations can expose different types of content. For example, a musical group – tracks, an artist – photos, a video blogger – videos.
Improved recommendation system
The updated concept of recommendations will include adaptation taking into account “clip thinking” – the rapid consumption of content. The algorithms will engage users using short formats, such as excerpts from the text of a long read, a short clip from a long video.
New content monetization tools
Users will be able to send one-time donations without a regular subscription. You can send a donation in the comments of the publication.
The affiliate program will be updated – those who post stories and clips often will be able to earn more. According to the test results, with the new payment calculation, the authors’ earnings increased by 9%.
At the end of August, VKontakte introduced a new personal profile design. The page will display only basic information in a few lines, it will be possible to add additional services for subscribers, set up a cover, quickly proceed to create a post or post a video.
Author:
Kirill Bilyk
Source: RB

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