MegaFon announced that by the end of 2023 it will merge its retail networks with Yota.

In the updated salons of brain connections, a SIM card is connected, including a transition with saving a number, digital products are connected, and smartphones, tablets, tablets, and much more are purchased. This solution will help increase retail efficiency by 30%, reduce network development costs and increase store traffic by 15%.

In working with subsidiaries, we are always looking for synergy and achieving efficiency. Now Yota subscribers connect services and get advice in any salon in all regions where MegaFon has a presence. Despite the fact that MegaFon and Yota as a communication operation have a fundamentally different audience in terms of the consumption of mobile services, its need for maintenance and purchase of electronics matters.

MegaFon has an average efficient retail network, we are developing it using big data analytics, and we have built an efficient distribution chain. The maximum permissible third of the costs in development and it is assumed the use of two operations of the maximum opportunities in the field of customer service.

Oleg Telyukov, COO of MegaFon

The project includes the opening of new salons and consolidation. The first three games of co-branded salons have already been launched in Nizhny Novgorod, Krasnogorsk and Yegoryevsk.


Source: Iphones RU

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