Global computer sales market It shrank by 15% in the third quarter of 2022, compared to the same period last year. The information is from a report by consulting firm IDC.
According to the document, sent to marketing 74.3 million computersA term that encompasses desktop computers, laptops, and workstations.
The reason for the decline is lower production of brands in addition to lower demand and declining consumer demand. PC sales fell again at the beginning of 2022 and remained at the same rate of decline in the middle of this year.
top 5
In the ranking of leaders in the global PC market, Chinese Lenovo follows the isolated leader with 22.7%. It is right behind HP (17.1%), Dell (16.1%), Apple (13.5%) and Asus (7.5%). The other contenders combined were not named, but totaled 23%.
Apple was the only company in the top 5 to grow compared to the same period last year.Increases sales by 40%. This is due to an increase in models rolling off the production line to make up for delays caused by a quarantine imposed in China months ago, as well as a series of promotions by the brand.
new normal
Still, the industry figures are above the volume recorded before the covid-19 pandemic. It was sanitary measures and the shift to home office and remote classrooms, something that took place by the end of 2021, that sparked an unexpected explosion in the industry.
Another factor driving PC sales last year was the end of support for Windows 7, still a very popular operating system. Many consumer and corporate customers who are now outdated are looking for new, more modern equipment.
Source: Tec Mundo
