In a new ad released this Monday (17), Aim decided to mock iMessageFrom Apple, suggesting that Apple’s messaging platform is not as secure and private as WhatsApp. The campaign was shared by the company’s CEO, Mark Zuckerberg, on his Instagram profile.
The image he posted is part of a piece released by big tech at the Penn Station subway station in New York (United States). The ad mentions the world’s famous “green bubbles” and “blue bubbles”. apple heraldwas once considered a cause of bullying for Android users.
With them, “private bubble” followed by “Reflect your personal messages to all devices with end-to-end encryption. Private message at all times”. The joke is a clear reference. Security and privacy mechanism found in messages exchanged via WhatsApp.
In the caption, Zuckerberg was even more direct when criticizing the event. lack of technology SMS communication between iPhones and Androids. “WhatsApp is much more private and secure than iMessage, with end-to-end encryption that works on both iPhones and Android, including group chats,” said the current head of Meta.
offensive at google
Like Facebook’s owner, Google recently ran an ad criticizing Apple’s messenger; Available for iPhones, iPads and Macs. As far as the search giant is concerned, the pressure is on the competitor to adopt the Rich Communication Text system (RCS), a cutting-edge replacement for the old SMS.
With the campaignGet MessageThe Mountain View company claims that the new standard facilitates communication between iPhone and Android users. Sending high-resolution photos and videos, writing indicators, read receipts and other features will be available in the message exchange between the two systems.
Despite the pressure, Apple shows no signs of a willingness to change. asked about Possibility to add RCS to iOS CEO of the company during a conference in September Tim Cook He said customers don’t want this feature, aside from recommending that users of other systems get an iPhone.
Source: Tec Mundo
