vocalist of the Irish band U2, Bono Vox apologizes for disaster record Innocence Songs on iTunes in 2014. in autobiography Surrender: 40 Songs, One StoryThe musician commented on the bold strategy of promoting the album on Apple’s music service.
On September 9, 2014, The 13th disc of the group has been added directly to the library of all Apple platform subscribers. However, the promotion process was carried out without the consent of the users.
Bono explains it The idea was to show the songs to people who had no direct interest in listening to the recording.. Files can be ignored as “junk mail” if users don’t like it.
“It was a courtesy to leave a bottle of milk in front of the houses in the neighborhood, but we put the bottles directly in the refrigerators of every house in the city. However, some people like milk and others are lactose intolerant,” the musician compared.
Although only a quarter of iTunes users have listened Innocence Songs, most subscribers were extremely dissatisfied with the “invasive version” of the album. At that time, Apple created a guide explaining how to wipe the library disk.
“We realized we were getting into a serious discussion about technology. My punk rock side believed it would be a disruptive move, something The Clash would do. But it’s hard to be disruptive when working with one of the largest companies in the world.”
Influence on iPod design
In another excerpt from the autobiography, Bono describes a meeting with Steve Jobs. He says he’s a musician Apple’s co-founder suggested the release of a black and red version of the 4th generation iPod.
With the iPod, Apple has grown from a midsize technology company to a global ‘Godzilla’. We were lucky to help the company grow during this period”, says the artist about the success of the player.
Book Surrender: 40 Songs, One Story It will be released in Europe on November 1st.
Source: Tec Mundo
