This Monday (21), Chinese home appliance company Hisense officially launched for the first time. Premium line to Brazilian consumers🇧🇷 From now on, it will be possible to buy soundbars🇧🇷 coolers🇧🇷 washing machineelectric ovens, air conditioning and televisionsin Brazil.
Hisense is currently available in more than 160 countries worldwide and leads sales in some markets such as China, South Africa and Australia. According to the company, the brand’s goal is to make Brazil the second largest market in the Americas (North, Central and South) and compete with the five largest manufacturers in the national region – the USA took first place.
“Brazil is one of the most important markets in Hisense’s global strategy. “With our experience in technological innovation and the support of our partners in the country, we are confident that we will achieve our goal,” said David Gold, CEO of Hisense Americas.
Hisense in Brazil
Hisense Laser TV, with laser technology that offers high image quality and color accuracy, is the flagship product of the brand portfolio. In addition to being equipped with cutting-edge RGB panchromatic technology, the TV also uses low blue light technology to reduce eye strain.
Currently, factories are located in China and some European countries, but air conditioners and TVs in the ULED, QLED and UHD series will be produced in the Manaus Free Trade Zone. The aim of the Chinese company is to establish factories in the national region, with the consumption of Hisense products increasing in the national region.
Revenue increased by 33% year-on-year to reach an operating value of US$27.2 billion in 2021, according to brand data. Sales outside of China accounted for $11.3 billion of that total, and in the second quarter of 2022 the brand ranked second in volume of TVs sold worldwide.
“According to a survey published by the China International Publishing Group, Hisense has been one of the top ten Chinese brands best known to foreign citizens for six consecutive years, with products exported to more than 160 countries and regions,” Hisense said in a statement. . .
Source: Tec Mundo
