The Russian manufacturer of ice cream under the Baskin Robbins brand JSC BRPI (formerly Baskin Robbins Production International Limited) recently filed applications for the registration of BRandICE trademarks with Rospatent. Registration of new marks may result in the loss of the right to use the Baskin Robbins mark.
Franchise cafes are changing signs. BRPI can cut costs by saving on royalties, but will likely be forced to change the recipe, Kommersant writes.
According to one of the managers of the Baskin Robbins cafe in the Moscow region, he received a notice about a rebranding about a month ago. On December 1, he was ordered to remove the sign. BRPI and American Inspire Brands, which owns the Baskin Robbins brand, declined to comment on the name change.
The address of the company’s website has already changed, a new brand is used in the design, ice cream and desserts are presented in the catalog.
Author:
karina pardaeva
Source: RB
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