It’s clear that streaming service companies are at a crucial moment. That’s why and there are many to face what the year 2023 may bring. increased prices Compared to last year One of those who started diving right away Amazon on its Music Unlimited service. We tell you exactly what it is.
The company itself, founded by Jeff Bezos, has been tasked with passing it on to anyone who has such an account. USA and UK, which are the two countries currently affected (time will tell if other regions where the specified service is provided will suffer the same fate). The truth is, this move follows Apple’s recent steps, which meant the moment other companies with cloud services started raising their offerings (music, movies, series…). Therefore, that it was the turning point…except Spotify, whose pricing policy hasn’t changed for the time being.
An increase that isn’t crazy, but significant
In two places where quota is increased February 2023 increase a dollar and a pound. It’s not something you need to delete from the platform right away, but we’re talking about 10% off the price they had before… which isn’t bad at all. Thus, in the US and UK, you would have to deduct 10.99 from your account from paying 9.99 in their respective currencies. Meanwhile, student rates suffer the same fate.
Everything indicates that the market is undergoing a full-fledged reorganization for different reasons, but the truth is that it affects almost all companies that offer online access services. When it comes to Amazon Music Unlimited, which provides access to the company’s full catalog Over 100 million CD-quality songs no loss, we’re talking about the third player by market share in the USA, where it has 13.3%. Therefore, today we are faced with one of the most important companies after Spotify and Apple, respectively.
Will there be a chain reaction?
In the short term this seems highly unlikely, but in the medium term it certainly cannot be ruled out, because the moment it occurs is instantaneous. global market regulation and when that happens, everyone tries to protect themselves so they don’t have a bad time and eventually get sucked up by a third party (in retrospect, the pizza chains example is very valid).
One of the consequences of price changes on different platforms, such as Amazon’s own platform with video or music, danger very clear: finally, users Seeing the costs of owning several contract platforms, they will have to make a choice. And at that point, it’s almost certain, more than one of the existing ones will now disappear because it will be completely impossible. It remains to see which ones will survive.
Source: Cincodias Elpais
