The Russian division of the Swedish company Electrolux, which left the country, will begin production of equipment under the new Vard brand, writes Kommersant.
The Vard trademark was registered for E.Kampani LLC on Oct. 24, according to SPARK-Interfax data. Previously, this LLC belonged to Electrolux. In September, the Swedish group sold the Russian business to local management. Since then, Pavel Potapov has been the owner of E.Kampany, and Aleksey Belyakov has been the CEO.
Belyakov said that the company will produce the main range of household appliances, including washing machines, cookers, refrigerators, etc. In the next two years, the company intends to take up to 3% of the Russian market, Belyakov announced plans.
The project itself will be launched through loans, and former employees of the Russian division of Electrolux will participate in the development of the product.
According to Belyakov, in the future, it is planned to expand production to Russian and European enterprises. At the initial stage, the work will be carried out in Chinese and Turkish factories.
“The electronics price segment will be at the average level, but it is planned to move to the premium segment within two to three years,” Belyakov specified.
The company also registered the domain vard.ru.
One of the sources of the publication on the market expressed doubts about the fact that Vard is developed at the expense of borrowed funds. According to him, the project will probably be launched with the capital that the Swedish manufacturer has left in Russia. Such a move could result in Electrolux taking back E.Kampani LLC if it returns to the Russian market.
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