tik tak once again at the center of controversy. The investigation carried out Forbes discovered that a popular social video network uses secret button to make any video go viral. known as Heating (Warm Up), this button increases the number of views of the selected content displayed on the For You tab. According to internal documents, Heating is company strategy to attract more influencers and brands inflation of content figures.
Secret TikTok button click video feed to improve its distribution. To do this, ByteDance has created a series of documents illustrating the steps that company employees must follow and the situations in which it can be used. While the idea of promoting content is beneficial for more variety or to prioritize videos of general interest, this button Used to conclude commercial agreements..
TikTok employees are using the viral button to solicit companies that ByteDance wants to work with, according to insider sources. employees inflate views to benefit accounts and form alliances. Heating has a significant effect as the total views of these videos account for 1 to 2 percent of daily video views on the platform.
The videos that TikTok recommends aren’t always based on your tastes.
Although this practice does not seem unreasonable, it is surprising that an important piece of content that the app recommends is not related to your tastes or with what the algorithm learns about you. This was announced by the representative of ByteDance. Forbes who promote some videos “to help diversify content and introduce the TikTok community to up-and-coming celebrities and creators.” At the same time, the company will adopt the practice of video heating, although it assures that They make up only 0.002% of the “For You” tape..
Another major issue is that it is the employees of ByteDance who are responsible for using the button to spread the virus. According to the report, workers abused Heating to increase your personal accounts or members of your family. Although such actions violate company policy, this does not prevent staff from benefiting and distributing whatever they want.
Some experts have criticized this measure, arguing that ByteDance does not understand its users regarding the origin of content. The average person who uploads a video in the hope that one day it will go viral will assume that consistency and content quality is required to achieve this. The reality is that ByteDance does not offer the same conditions for everyone and benefits only those who can profit.
ByteDance has no problem using the button to viralize content
This measure is open to criticism to a certain extent, as it other companies will do the same without your knowledge. Yes, Instagram and YouTube place labels to distinguish ads or sponsored content from what their users upload. Nevertheless, the algorithm of each platform is something nobody knowssince all companies hide this information in order to maintain control.
bytedance showed that he doesn’t mind breaking some rules for personal gain. A few months ago, a network exploiting Syrian refugees was discovered on TikTok. Intermediaries gained access to accounts with the help of employees of a Chinese company and agencies promoting algorithms. Purpose: To receive donations in the form of virtual gifts, supposedly intended for people displaced by the war.
Source: Hiper Textual
