The head of the Interactive Advertising Bureau (IAB) has accused Apple of hypocrisy and cynicism because of its policy that prohibits advertisers from tracking iOS users.

While there are plenty of extremists attacking our industry from the outside, there are those who do it from the inside. In particular, Apple is the result of cynicism and hypocrisy that belong to the prevailing extremist views.

David Cohen, IAB CEO

Unlike other companies, Apple can spy on its users without any illusions, Cohen said. In addition, Apple itself uses the “personalized” advertising formula, while other developers must ask for “permission to track activities.”

The Interactive Advertising Bureau (IAB) is an organization that develops advertising tools and industry standards for advertising in the US and Europe. The IAB includes Google and Adobe. [Adage]

Source: Iphones RU

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