AFK “Sistema” created a distributor of electronic products and home appliances “Guru Electronics”. The company has issued a declaration for the importation of Apple phones and smart watches, Dyson and Samsung equipment into the EAEU.
Guru Electronics declared the importation of eight batches of devices, 1.55 million units each. The same goods in the same volume have been registered by MTS, owned by AFK Sistema, since September, Kommersant reported.
The interlocutors of the publication suggested that the new company appeared either “so that competitors of AFK’s profile structures, such as MTS, could freely cooperate with it,” or to strengthen the direction of parallel imports for internal needs. .
Fintech Lab analyst Sergey Vilyanov noted that the appearance of Guru Electronics could reduce risks for MTS. He noted that paying from the MTS mobile account remains one of the few ways to make a purchase on Apple services, giving the company a competitive advantage.
Since February 2022, many foreign manufacturers have stopped supplying products to Russia. After the legalization of parallel imports, the equipment began to be supplied by small merchants together with large distributors.
Author:
karina pardaeva
Source: RB
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