The network “Vkusno, and that’s it” launched a national campaign called “Stickermania” – an analogue of the New Year’s “Monopoly”, which was held every year at McDonald’s. The network’s press service announced the launch of the RB.RU campaign.
From January 30 to March 5, when purchasing food and drinks, guests will receive special stickers, behind which prizes and gifts will be hidden.
“Among them [призов] – four apartments from the Airplane group, two cars and cash prizes totaling more than 43 million rubles from Tinkoff, 150 trips from Fun & Sun and much more, ”says the network.
The action will take place digitally, in a mobile application and on the site “Vkusno, and that’s it.” Before paying, it is necessary to scan the Stickermania QR code at the checkout, at a self-service kiosk or at a car dealership, order the products participating in the promotion and receive electronic stickers. You can also participate using the “Mobile Order” feature through the “Tasty, That’s It” app.
The fast food chain will offer guests three types of prizes: items from the chain’s menu, instant prizes or collection prizes from partners. Participants can win an apartment, a car or a cash prize in the amount of 50, 100 thousand and 1 million rubles, a trip, a smart speaker, a gaming monitor, a certificate, a subscription and other prizes.
The essence of the McDonald’s campaign was also tearing stickers off food packages and receiving prizes, from a cherry pie to an apartment.
McDonald’s stopped serving customers in Russia in March 2022. Later, the Russian business was bought by one of the franchisees, Alexander Govor, who launched the network under the new brand “Vkusno, and that’s it.” The revamped businesses started operating instead of McDonald’s in Russia on June 12.
Author:
anastasia mariana
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
