Despite Netflix dominates the streaming services market with an iron fist With over 200 million customers, the truth is that the company isn’t having its best moment. In the last quarter, 200,000 users of the service unsubscribed, and a further 2 million users are expected in the next quarter.

Russia’s war with Ukraine is plaguing the entertainment giant, but there are other reasons for this loss of customers. And of course, the big N is starting to act on it.

At the time, we informed you that Netflix was starting to consider the possibility of introducing a rate with ads in order to reduce the subscription price as much as possible. And now, New York Times has just released information showing the launch date of this new rate.

Ad-supported Netflix is ​​coming by the end of the year

In this way, as reported in the prestigious medium, Netflix’s idea is to launch the first rate with ads at the end of the year. For now, and as expected, the American market will be the first to receive this new subscription model before it spreads to other regions.

At the moment, we don’t know what this new price will be, but we do know that right now the basic plan will cost $9.99 per month, the standard plan will cost $15.49 per month, and the Premium plan will cost $19.99 per month. So we can assume that this subscription model is with ads. It should not exceed $5 per month.

According to internal sources, Netflix’s idea is to launch its new low-cost, ad-supported subscription plan later this year.

Netflix to ban account sharing

Apparently, the company has issued a note to its employees stating the situation. In the memo sent to employees, Netflix executives even named their competitors, saying that HBO and Hulu had succeeded.Protect strong brands while offering an ad-supported service. Every major streaming company other than Apple has announced or announced an ad-supported service.” said note. For good reason, people want lower-priced options.”. Like this, Netflix has confirmed that the release will arrive this year.

Problem is, it comes with terrible news :Netflix will get really hard at blocking password sharing between users. They didn’t specify when they would start banning accounts (in principle you’ll be able to share the password if you pay extra per user), but they will likely start getting very serious about 2022 later this year. This direction.

Source: Cincodias Elpais

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