Often, companies leave areas with temporary special projects and promotions. But once the promotion ends, they usually stop paying for the “temporary” web address. Then a scammer can buy it and create a phishing page.
The problem is that users more often perceive such pages as real. In order not to fall into this trap, you should check the information about the current campaigns of the brand on the internet homepage or social media accounts. Also, the real domain name contains an SSL certificate. You can also use the Whois service to determine who owns the site.
Source: Ferra
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