Former App Store moderator Neil Long spoke about how Apple treats mobile game developers and the industry in general.
Over the past 15 years, the company has done little to nothing with the “accidentally created gaming ecosystem.” Over the years, many super popular games have been released on iPhone and iPad that have changed mobile gaming: Triple Town Spry Fox, Angry Birds, Flight Control, Doodle Jump, Cut the Rope, Drop7, Jetpack Joyride, New Star Soccer and many more.
The Cupertinos are demanding a 30% commission on every in-game purchase, and a new privacy policy with (non)tracking other apps has hit the mobile gaming business hard.
In addition to this, the Apple App Review team became increasingly overburdened as the App Store grew, making it increasingly difficult for them to moderate the incoming stream of new games. The same phenomenon is observed today. Any developer can expect through what “hell”. Some programs and programs deleted without explanation.
At the same time, moderators can safely skip dozens of fake games, for example, Minecraft 2 in 2016, which even managed to break into the top charts. And at the end of last year, the creator of the Vampire Survivors group was forced to purchase his game on mobile devices due to the abundance of clones in the App Store. Recently, the fake ChatGPT also appeared in the App Store and quickly took the lead until it was withdrawn from sale.
Apple could reinvest most of the millions it’s made in mobile gaming, making the App Store the go-to place to find fun, interesting games for your tastes. But the App Store is a mess today, which has gotten even longer recently with the addition of ad slots in search, on the homepage, and even on the product page itself.
Game developers search in vain for their own games on launch day, eventually finding them under the radar of other junk programs.
— Neil Long
A recent report from the White House said Apple and Google’s current app policies “have the potential to endanger consumers, increase pricing and reduce innovation.” It uses tech giants to open digital marts for users to discover and use other in-game fee calculations.
Only big profits are possible from the App Store, which requires serious consideration, the company will reconsider the study and begin to respond more responsibly to the gaming industry. [The Guardian]
Source: Iphones RU
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