The top 10 Russian video bloggers’ revenue from advertising on YouTube in 2022 fell by 12.4% and amounted to 1.1 billion rubles. The drop in revenue was affected by the disabling of monetization on YouTube and the withdrawal of foreign advertisers from the market.
By the end of 2022, the total ad revenue of the top 10 Russian bloggers on YouTube decreased by 12.4% and amounted to 1.1 billion rubles. Vedomosti writes about this with reference to data from a study conducted by the Association of Bloggers and Agencies.
In percentage terms, Ida Galich’s income fell the most. He earned 10 million rubles, which is more than twice as much as in 2021. Ksenia Sobchak’s income amounted to 251.4 million rubles (-17%), Alexey Pivovarov – 213 million rubles (-25.7%), Ilya Varlamov – 46.5 million rubles (-31.6%), Danila Poperechny – 21 million rubles (-17.6%).
Several bloggers have increased their revenue from YouTube ads. Vlad A4 Paper earned 122.7 million rubles (+3.1%), recognized as a foreign agent Yuri Dud – 98.8 million rubles (+42.9%), Anastasia Ivleeva – 38.4 million rubles (+ 88.2%).
According to the study, the total number of ad integrations for the top 10 Russian YouTube bloggers decreased by 16.2% to 772.
At the end of December, Russian communication agencies estimated an 80% drop in income for Russian bloggers by the end of 2022. According to experts, the consequences of sanctions led first of all to a decrease in earnings.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
