The number of visitors per 1 thousand square meters. m in shopping centers of moscow and st. petersburg at the end of february increased by 5% and 3%, respectively. The dynamics are close to the pre-crisis, and a year before the influx of public was less pronounced.
Traffic growth may continue on the eve of March 8, according to Focus Technologies data, with which Kommersant got acquainted.
Market representatives talk about the gradual return of consumers to usual spending patterns, including optional purchases.
However, there is no talk of a complete restoration of attendance at shopping centers to the pre-crisis level. In Moscow, the indicators in the middle and end of February were 11% below the level of the same period in 2022 and 25% below the figure for 2019. In St. Petersburg, the difference was estimated at 10% and 26%. , respectively.
In February-March 2022, consumer behavior was often driven by psychological factors. Rising prices and a history of negative information due to the start of a special operation in Ukraine led first to short-term hype and then to a sharp decline in activity.
Nadezhda Tsvetkova, Director of CORE.XP Retail Leasing, doubts there will be any further increases in traffic outside of peak seasons and notes an overall decline in purchasing power. At the same time, the gradual occupation of the areas that remain after the departure of the international brands will have a positive effect, she added.
Author:
karina pardaeva
Source: RB
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